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Photography Directory Index  - Advertising Photography
Advertising photography is a photographs made to illustrate and usually sell a service or product. These images are generally done with an advertising agency, design firm or with an in-house corporate design team. Commercial photography is probably best defined as any photography for which the photographer is paid for images rather than works of art. In this light money could be paid for the subject of the photograph or the photograph itself. Wholesale, retail, and professional uses of photography would fall under this definition. Commercial photography has long had a significant (though often unacknowledged) place in the history of photography. The advertising industry turned to photography when it discovered the photograph's power to convey the joys and benefits of consumerism. Photography remains the dominant advertising medium; and recent scholarly study of advertising photography has helped develop a more complex understanding of the diversity within modernist photography.

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